We’d like to welcome A. Lange & Söhne to Australia. It has been a long time coming but watch aficionados can now be glad that the brand has finally stepped onshore.

The brand has a small but dedicated following in Australia and continues to grow. It is only fitting that A. Lange & Söhne has partnered with Watches of Switzerland to bring the well-regarded timepieces to the Australian public. The A. Lange & Söhne showrooms are styled in typical Saxon elegance and have the same look and feel as the A. Lange & Söhne boutiques. The main showroom is located at the Melbourne store, while there is a smaller display at the Sydney store. Watches of Switzerland also have stores in Brisbane and Perth.

I visited the Sydney store and Anthony McDonald was  genuinely helpful and happy to hear from a Lange fan. They presented me a rose gold Lange Datograph Up/Down which is a terrific example of Saxon watchmaking and Lange attention to detail. As with most Lange’s, the case back is usually the key focus of the watch for many admirers. Speaking with Anthony, it appears that the customer base for Lange so far has been a mix of both local and international clients. It’s certainly great to see local support for the brand.

Rose gold Datagraph

Established in 1997, Watches of Switzerland is a specialty watch retailer that includes many fine brands. Eric van der Griend, the Managing Director of Watches of Switzerland commented that:

We are thrilled and honoured for our Melbourne boutique to have been appointed the exclusive point of sale in Australia for A. Lange & Söhne. To have Melbourne established as the point of sale is an acknowledgement of the maturity of the Australian watch market as a whole. Australian watch collectors and connoisseurs are known to have a keen appreciation for A. Lange & Söhne, so it is wonderful that they can now come to experience the distinguished timepieces locally.

Visit Watches of Switzerland at:

Melbourne storefrontMelbourne storefront

Watches of Switzerland
294 Collins Street
Melbourne, Victoria, 3000
Australia
+61 3 9671 3388
http://www.watchswiss.com/

or

Sydney storefrontSydney storefront

Watches of Switzerland
199 George Street
Sydney, NSW, 2000
Australia
+61 2 9251 0088
http://www.watchswiss.com/